Consultant
17 April 2025
Acquisition Marketing Specialist
Fulltime | Roermond or Hybrid (NL) | HBO-level thinking | Marketing team
Do you create visibility, fuel the pipeline and built what works?
As an Acquisition Marketing Specialist at Straight-Line Leadership (SLL), you're the driving force behind top-of-funnel growth. You develop and optimize campaigns that generate high-quality leads for our sales team every day. You don’t just run ads - you build acquisition machines.
OUR CORE VALUES
Working with us means operating from your own inner strength. We define three core values that every team member embodies.
OWNERSHIP
WINNERS MENTALITY
GROWTH
Your main tasks/responsibilities amongst others are:
- Set up, manage, and optimize paid campaigns (Meta, Google, LinkedIn).
- Own and optimize the entire pre-lead funnel - from campaign to click to conversion.
- Select, brief, and improve landing pages in collaboration with content and web teams.
- Monitor and improve conversion rates across all touchpoints (ads, pages, forms).
- Run retargeting campaigns to re-engage high-potential audiences.
- Analyze performance across traffic sources and landing pages, and act on insights to reduce CPL and improve ROAS.
As an Acquisition Marketing Specialist you will work from the Straight-Line Leadership office in Roermond. You’ll report to the Head of Growth and collaborate with team members in content, CRM, sales, and design. You will work in an inspiring environment where collaboration, quality and innovation are key.
- 4+ years of experience in performance or acquisition marketing (B2B/B2B2C).
- Proven track record with Google Ads, Meta Ads, and LinkedIn Campaigns.
- Data-driven: you think in CTR, CPL, CAC, and optimization.
- You can write a landing page or brief a designer with clarity.
- You have a growth mindset: test fast, learn fast, scale what works.
- A strong command of the Dutch language.
Additionally:
- You take full ownership of your campaigns.
- You play to win - and back it with data.
- You want a role where you can grow as a marketer and as a person.
We offer you a challenging and independent full-time position with tremendous development opportunities. Furthermore, this role offers you:
- Direct impact on the growth of a high-performing leadership brand.
- Freedom to experiment, take initiative, and own outcomes.
- Work with a team that values feedback, speed, and real results.
- A key role in the growth of our executive membership programs.
Next to that we offer you:
A monthly salary up to € 5.500,-, gross based on 40 hours, depending on knowledge and experience;
- 8% vacation allowance calculated pro rata;
- 25 leave days per year based on full-time employment;
- A sports subscription to stay fit and combine work with relaxation;
- Company laptop/PC and iPhone to perform your work efficiently and flexibly;
- An excellent pension plan to build a carefree future;
- WIA gap insurance;
- Participation in the Ownership program, with weekly online sessions that boost your leadership skills and personal growth;
- An inspiring work environment with a professional team where collaboration and creativity are/is key.
Since 1986, Straight-Line Leadership has provided practical tools for developing powerful leadership skills and personal effectiveness. The core of the methodologies used are based on the book Straight-Line Leadership, written by legendary coach Dusan Djukich. The content reflects the basic principles we work with. The book provides timeless insights and practical tools to be radically successful no matter what the circumstances.
Our leadership training empowers people to make a positive impact on their own lives, their surroundings and the society in which they exist. With us, it's about more than just work. It's about living, learning and growing in a way that takes you further. Ownership, winner's mentality and growth shape our organization, not just on paper. Our team consists of professionals who strengthen, challenge and support each other. From the Roermond center office, we build together a world where leadership is a powerful tool for transformation.
Then apply directly via the ''Apply'' button and upload your CV plus cover letter. We will contact you to discuss the further process.
Do you not quite meet the job requirements and are you curious to know what it is like to work at Straight-Line Leadership? Then feel free to contact us at info@straightlineleadership.com. We are happy to answer all your questions and help you think about possible opportunities.
COLLEGA'S AAN HET WOORD
Ready to Apply?
Do you recognize yourself in this role? Then apply using the form below.Fulltime | Roermond or Hybrid (NL) | HBO-level thinking | Marketing team