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Consultant
17 April 2025

Communications & Content Strategist  

Gepubliceerd door Ashley Taalman op 21 August 2025
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Communications & Content Strategist

Full-time | Roermond(NL) | Bachelor level of education | Marketing & Growth Department

Are you a creative strategist with a passion for impactful communication and brand growth? Do you know how to translate vision into content that truly connects with people? Then this role is for you.


OUR CORE VALUES

Working with us means operating from your own inner strength. We define three core values that every team member embodies.

corevalue1

OWNERSHIP

corevalue2

WINNERS MENTALITY

corevalue3

GROWTH

What does a Communications & Content Strategist do?

As a Communications & Content Strategist you drive brand growth through strategic content and communication channels, ensuring our message cuts through with clarity and consistency.

You will:

Own and evolve the overall content strategy across all brand touchpoints.

Lead the social media strategy and oversee growth across key channels.

Develop and run the podcast series strategy and operations, along with other content-led initiatives.

Build and manage a forward-looking social media calendar and oversee execution.

Brief and collaborate with the creative team to deliver brand-aligned content.

Own repurposing of existing content into multiple formats for organic growth and reach.

Provide direction and oversight to the Social Media Manager, ensuring tactical execution is aligned with strategy.

Key Performance Indicators (KPIs)

Growth in social media followers and reach.

Engagement metrics (likes, shares, comments, watch time).

Channel performance (podcast downloads, content views, retention).

Consistency and quality of content output.

Where will you be working?

As a Communications & Content Strategist, you will be based at the Straight-Line Leadership headquarters in Roermond. You will report to the Managing Director Marketing & Growth. The Social Media Specialist is your direct report. Furthermore, you will work closely with the product teams, in an inspiring environment where quality, creativity, and growth are key.


What do you bring to the role?

Strong background in content strategy, communications, or brand marketing.

Hands-on experience in social media growth and platform best practices.

Proven ability to conceptualize and run content series (e.g., podcasts, video formats).

Skilled in briefing and working with creative teams to deliver high-quality assets.

Analytical mindset with ability to track performance and adjust strategy.

Excellent writing and communication skills.

What do we offer you?

We offer you a challenging and independent position with plenty of opportunities for growth. In addition, we offer:

A monthly gross salary up to maximum € 6.500,- gross based on 40 hours, depending on experience and qualifications.

8% holiday allowance calculated pro rata.

25 vacation days per year based on a full-time position.

A gym membership to stay fit and balance work with relaxation.

A company laptop and iPhone for efficient and flexible working.

An excellent pension scheme to help you build a secure future.

WIA gap insurance.

Participation in the Inner Stance Program, with weekly online sessions to boost your leadership skills and personal growth.

An inspiring work environment with a professional team focused on collaboration.

About us

Since 1986, Straight-Line Leadership has provided practical tools for developing powerful leadership skills and personal effectiveness. The core of the methodologies used are based on the book Straight-Line Leadership, written by legendary coach Dusan Djukich. The content reflects the basic principles we work with. The book provides timeless insights and practical tools to be radically successful no matter what the circumstances.

Our leadership training empowers people to make a positive impact on their own lives, their surroundings and the society in which they exist. With us, it's about more than just work. It's about living, learning and growing in a way that takes you further. Ownership, winner's mentality and growth shape our organization, not just on paper. Our team consists of professionals who strengthen, challenge and support each other. From the Roermond center office, we build together a world where leadership is a powerful tool for transformation.


Are you the Communications & Content Strategist we are looking for?

Click the “Apply” button and upload your CV and cover letter. We will contact you to discuss the next steps.

Not sure if you meet all the requirements, but curious about working at Straight-Line Leadership? Feel free to contact us at hr@straightlineleadership.com. We are happy to answer your questions and explore the possibilities.


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COLLEGA'S AAN HET WOORD

Annelies ANNELIES SENIOR ADMINISTRATOR Patrick PATRICK VIDEOGRAAF Maikel MAIKEL CONSULTANT

Communications & Content Strategist  

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    Full-time | Roermond (NL) | Bachelor level of education | Marketing & Growth Department

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    ADRES

    Straight-Line Leadership Int.
    Swalmerstraat 61
    6041 CW, Roermond
    Nederland

    CONTACT

    Het kantoor is maandag t/m donderdag
    telefonisch bereikbaar
    van 9.00 tot 17.00 uur.
    +31 (0) 85 773 1023

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